Nudity of Male and Female Characters in Television Advertising Across 13 Countries
نویسندگان
چکیده
منابع مشابه
on translation of politeness strategies in dialogues involving female characters in translations and retranslations of novels translated before and after the islamic revolution of iran and their effects on the image of women: a polysystem theory approach
abstract reception environment has considerable effects on accepting a translation. as the expectations of a target culture and its values and needs change throughout history, its criteria for accepting a translation or rejecting it will change accordingly (gentzler, 2001). the expectations of iran, as the reception environment in the present study, have changed after the islamic revolution. i...
the relationship between listening self efficacy, listening comprehension, gende, and age in male and female english learners
چکیده هدف اصلی تحقیق حاضر مطالعه و بررسی رابطه بین خودکارامدی شنیداری با درک شنیداری بود.همچنین رابطه درک شنیداری وخودکارآمدی شنیداری با جنسیت و رابطه خودکارامدی شنیداری با سن نیز مورد بررسی قرار گرفت.تعداد شصت زبان اموز-سی دختر و سی پسر- کانون زبان ایران در مرکز خرم آباد به صورت تصادفی انتخاب شدند. روشهای به کار رفته در جمع اوری داده ها عبارت بودند ازبرسشنامه خودکارآمدی و تست درک شنیداری لانگ...
15 صفحه اولGender-Role Portrayals in Television Advertising Across the Globe
Although there are numerous studies on gender-role portrayals in television advertising, comparative designs are clearly lacking. With content analytical data from a total of 13 Asian, American, and European countries, we study the stereotypical depiction of men and women in television advertisements. Our sample consists of 1755 ads collected in May 2014. Analyzing the gender of the primary cha...
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ژورنال
عنوان ژورنال: Journalism & Mass Communication Quarterly
سال: 2020
ISSN: 1077-6990,2161-430X
DOI: 10.1177/1077699020925450